How to Win Customer Reviews to Build Your Business

A simple positive review from a satisfied customer can do more for your business than the slickest, most expensive advertisement. People are more likely to trust a real-life experience than a company’s self-promotion. Between social media and your own website, it’s easier than ever for consumers to share their reviews with others.

Of course, this access is a double-edged sword. It’s just as easy for unhappy customers to make their feelings known. Once a bad review enters the cyber universe, it’s hard to get it back. These tips will help you minimize the chance of negative feedback and create a solid base of positive reviews.

  • Provide excellent customer service. This one seems obvious, but it’s so important that it needs to be said. If your employees do their job well, your customers will want to let others know.
  • Make the review process even simpler. Add links to popular review sites such as Yelp and Angie’s List to your own website. Visual cues will prompt customers to act when they might not necessarily do so on their own.
  • Ask your satisfied customers to give you a review. Keep it a request, though. If you’re pushy, customers will feel pressured and become irritated. At best, they’ll ignore you. At worst, they’ll post an negative review.
  • Make your presence known. Thank those who leave positive reviews, add comments and suggestions, and reach out immediately to unhappy customers. Your overall responsiveness will reassure people that you care about their satisfaction.

The personal touch is still valuable in our high-tech world. Having a live operator take your calls at all times reassures customers that they’re important to you. Please contact us for more information.